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We communicate through images, movement, sounds, text, symbols, objects…

Bots are evolving so fast! Last October I wrote about how bots are the new apps and shared my thoughts about why bots and about the opportunities they create. Over the past few months, interest has grown and we as a community have iterated on our approaches to build bots. For some, the hype has gotten to a point where everyone wants one, but do we really understand them or the efforts that are required to build them.

So far, my initial thoughts have stood the test of time. 

The following are observations, experiences and thoughts, about what we need to consider when we set out to build a successful bot. 

Bots are the new Apps – Part 2

Bots are defined by an exceptional user experience! And not by the amount of Artificial Intelligence (AI) or by Natural Language Processing (NLP) that is used to build them.

A bot is successful if users actually use it! This is important, because we must build our bots with meaningful telemetry, logging and data collection mechanisms that empower us to measure, validate and iterate. This data forms a foundation that we can use to hypothesize and prioritize our efforts. Then through A/B testing we confirm that we solve the user’s need in the quickest and easiest way possible. This in itself directly impacts our business model and pushes us to grow the end-user consumption and shift our business model to selling through microtransactions. In other words, a bot helps users be successful. Continue Reading…